About the CritiCare® Brand

CritiCare®, a registered trademark in South Africa owned by Be Safe Paramedical, incorporates all the emergency care products we develop and manufacture, to help you save lives..


Brand CritiCare® is about finding simple solutions to historically complicated patient care challenges. CritiCare®, focusses on efficacy, affordability and equal access. We want every single emergency service to be able to afford to use our products on every patient, and not just those who are privileged enough to be able to afford private healthcare.


CritiCare® speaks to our belief, that even one life lost, because of the lack of access to a life-saving medical device, is one life too many.

About Be Safe Paramedical

Be Safe Paramedical was founded in 1993 by Raymond, Yvonne and Mike Kros. At start-up, the company focused predominantly, on supplying equipment into the First Aid market. This range expanded in a few short years and Be Safe Paramedical started to shift focus towards the pre-hospital emergency care discipline.

Over a period of almost 30 years, Be Safe Paramedical has grown to a workforce of over 150 full-time staff operating from 3 branches. Our reach has extended far beyond the borders of South Africa and our unique offering of specialised devices, developed and manufactured in South Africa, have gained respect and a strong following across Africa.

Be Safe Paramedical holds both ISO 9001:2015 and ISO 13485:2016 Quality Management certifications. We are licensed with the South African Health Products Regulatory Authority (SAHPRA) as a medical device manufacturer, distributor, importer, exporter and wholesaler. We also hold an import/ export license through the South African Revenue Services.
We are a member of the Medical Device Manufacturers of South Africa Association (MDMSA).

CritiCare® is a registered trademark of Be Safe Paramedical in South Africa.

We look forward to being of service to you, your clients and most importantly, your patients.